Empowering Rural Women

...to build their startups &
positively impact the social norms.

THE SEED FORMULA SUMMIT - 10 September 2021

THE SEED FORMULA SUMMIT - Empowering Rural Women

LEDCOM, a leading business enterprise centre and social enterprise based in Larne and Ballyclare are proud to announce their collaboration with SIMPLE SERIES who supports businesses to amplify growth. Together we are launching ‘THE SEED FORMULA’ to support rural women through-out Northern Ireland.

Ulster Bank have awarded LEDCOM a grant to support the project.


Friday 10 September 9:30am - 12noon

Join us live from Willowbank Business Centre, near Larne at 9:30am on Friday 10 September where you will have the opportunity to find out more about the purpose, vision and mission of our new and exciting SEED FORMULA programme.

You will hear from a number of fantastic speakers and panelists who will be sharing their thoughts on entrepreneurship and the growth of rural women in NI, with a great opportunity to network and ask questions.

You will also learn what added support, workshops, and events are available to you and your local business community.

THE SEED FORMULA SUMMIT - Empowering Rural Women
  • 09.30 – 10.00  Pre-Summit Networking 
  • 10.00 – 10.10  Welcome from Ken Nelson & Shirley Palmer
  • 10.10 – 10.15  John Ferris – Ulster Bank
  • 10.15 – 10.25  Intro to The Seed Formula 
  • 10.25 – 11.00  In conversation with Pamela Lilburn & Rachel Coulter
  • 11.00 – 11.30 Coffee & breakout sessions on: (The Future of Rural Women in NI)
  • 11.30 – 12.00  Panel and Q & A 
  • (Pamela, Rachael, Pamela, Catherine & TBC)
  • 12.00  Closing remarks

Check back soon for added speakers and panelists info.

Our host, guest speakers and panelists

Shirley Palmer

- The Simple Series

With a foundation of 18 years in private equity and as a pioneer in mindset mastery and conscious leadership Shirley has worked with thousands of start-ups, SMEs, entrepreneurs, visionaries, and multi-millionaires with clients spanning the globe in Australia, Canada, Europe, Oman, UK, United Arab Emirates and United States in a variety of different sectors.

Her work has been covered nationally and globally in numerous diverse media outlets, high-profile blogs, podcasts, radio and television and her personal achievements include becoming the only British woman to run an entrepreneurs’ show on a US radio platform to half a million US businesswomen, a published author, building her brand in USA, being a founder of a UK health charity and more recently launching her second business The Simple Series which supports businesses to amplify growth.

Having returned to Northern Ireland late 2019 she is excited to share here new creation The Seed Formula with the  rural community she was brought up in.

Pamela Lilburn

- Brookvale Farm

Whilst Pamela worked full-time at PWC, she also understood the huge commitment in supporting her husband, a dairy farmer from Moira and knew it was equally important to find a way to have more flexibility and freedom to spend time with their children, Theo, Harrison, and Evie.

In February of this year and with three children under the age of eight Pamela and Richard Lilburn decided to launch their fourth baby It’s Just Milk”.  They knew that their hard work, perseverance, and dedication would pay off.

Their innovative approach at Brookvale Farm to new technology, bottling their whole milk and milkshakes in re-usable glass bottles and a recent collaboration with a local gelato company Taboo HQ and their farm was showcased on an episode of BBC’s Countryfile show in June.

Whilst Pamela was born in Larne and brought up in Carnalbanagh a rural area in Co. Antrim she now resides in Moira enjoying farm life.

Rachael Coulter

- Stable Manager

As a software engineer and a Grand Prix dressage rider Rachael recently decided to blend her experience, technical skill, and passion to build Stable Manager, a digital platform connecting horse owners with service providers. Having worked, trained, and competed in the equestrian sector for some 16 years she knew there had to be an easier way to manage the necessary admin tasks.

Stable Manager is the equestrian world’s new hub – giving horse owners and equine businesses of any size the tools they need to quantify equine performance, boost their profits and, most importantly, optimise their horses’ welfare. Rachael pitched at the IoD’s Women’s Leadership Conference in March and walked away with the funding prize amidst the competition of another five female entrepreneurs. Having started a business mid-pandemic shows resilience, tenacity, and grit – clearly Rachael has an abundance of all three.

Rachael originally from a rural area near Ballymena now enjoys the city life in Belfast. 


Pamela Laird

- Moxi Loves

Pamela started out in the nail industry 11 years ago. She was immersed in the beauty world from an early age with her mother owning a successful beauty salon for 25 years. With a passion to make a difference in the sector she set her sights high on building a brand that was innovative, clever, clean, and waterless to the marketplace.

Her revolutionary beauty brand Moxi Loves was showcased on the award winning ‘The Apprentice’ on BBC One alongside 15 other entrepreneurs to win a lucrative investment opportunity from Alan Sugar. Whilst Pamela didn’t win the show and came third, the rejection encouraged her to focus more on niching her brand, the message and mission to build a global brand.

Moxi Loves has an award-winning product range and is available in Boots, Ocado, Amazon, Dunnes, Cloud10 beauty and pharmacies. 

Pamela lives and runs her business from Dublin’s fair city.

Have your say...

THE SEED FORMULA SUMMIT - Empowering Rural Women
Ulster Bank have awarded LEDCOM a grant to support the project.

Your thoughts and opinion are important to us.

A short breakout session will give you the opportunity to chat with your peers about the prospects for rural women in business. We would welcome your thoughts and ideas with a Q & A session with our soon to be announced panel.

Getting involved
The free summit is open to individuals who have an interest in running a part-time / full-time rural business. To book your place at the summit simply add your details below.

Facts about female entrepreneurship in Northern Ireland

Whilst empowering rural women in Northern Ireland has been a notable policy and key factor for discussion for many years, Northern Ireland ranks as the lowest country with the overall level of female entrepreneurship in the UK. According to the UENI UK-wide study in January 2020 figures, just 27.49% of small businesses in the country are run by women, lower than the current national average. 

Did you know that –

35% of the population of Northern Ireland (NI) live in rural areas.


Let’s work together and showcase Northern Ireland to be awash with inspiring entrepreneurs and flourishing rural businesses to create more income and job opportunities.

Traditionally we may have seen some of the problems to be:

  • Lack of access to childcare facilities;
  • Poor transport infrastructure;
  • Lack of access to employment possibilities;
  • Rural women are a less mobile workforce compared to men, mainly reflecting childcare responsibilities;
  • Those most at risk of poverty include lone parents, usually women, minority ethnic women and older women; and
  • There are few job opportunities in rural areas, particularly, for women returning to work.
“The success of every woman should be the inspiration to another. Let’s raise each other up, be courageous, be strong and above all be kind and compassionate.”

However, in the digital age of today things are improving giving many women the ability to start a business from home and as the last 18 months have shown many women have done just that.

Over the course of the morning of THE SEED FORMULA summit we will discuss how prevalent these problems still are and how they can be better tackled. In addition, we will share added thoughts on how our programme can support you to build your dream business.

Our brilliant line up of influential speakers will help you feel inspired and motivated as they share their view and business knowledge. Their stories will undoubtedly encourage you to follow your love, passion and dream of setting up your very own business too.

With more than 1m missing SME businesses and £250bn of additional value for the UK economy. Rose Review of Female Entrepreneurship, March 2019.

Isn't it time you launched your rural business?

If you are or know a rural woman who wants to start a business, or may have just started, join us where you can:

  • Network with likeminded people (online and offline)
  • Be inspired by our brilliant speakers
  • Gains tips on getting started
  • Tap into your creativity
  • Learn about opportunities available to support you
  • Consider your niche
  • Chance to win a meal for two
  • Chance to win a free place on THE SEED FORMULA programme

As an attendee you will experience added growth by learning more about the prospects of being an entrepreneur and business owner in Northern Ireland today. THE SEED FORMULA programme will help you maximise your business, enhancing revenue potential from having guidance by experts in their field. 

Whether you are considering a full-time or part-time business reserve your place now.

Due to covid restrictions there are only 25 in person places available.

Book Your Place

We look forward to welcoming you along to the summit. You will feel inspired, motivated and  benefit from the speakers’ presentations, together with the breakout and Q & A sessions, and all from the comfort of your own home!

Attend in person
Due to covid restrictions there are only 25 in person places available at the Willowbank Business Centre. Please indicate if you would like to attend in person.

Share this event using the icons below for a chance to win a free place on THE SEED FORMULA programme.

*Your details are used for registration purposes for the event and will not be shared.